Change is the paintbox of reinvention! Each time a major shift happens in our lives – leaving a relationship, moving, losing a loved one—we have to take control of who we will become or risk never reaching our full potential. Valentina & Francesca began as a platform to celebrate and harness the idea of forging a deliberate path to reinvention using fashion and style. The best part of the reinvention process is using creative thinking skills to combine your talents, abilities and desires together in a new format. Think of this as a jigsaw puzzle where all the pieces might fit together in any pattern. Reinvention is the perfect time to embrace limitless possibilities, optimism and your inner rebel as you enter a new phase. Play!
Changing perception and image is no small feat, and we admire creative minds that possess the thoughtful intensity to throw out old codes and push forward with new directions. An optimistic maverick of change with a background in art and illustration, Stuart Vevers is injecting Coach
with a fresh, rebellious spirit that we can’t get enough of. As Creative Director of Coach for the last three years, Vevers is at the forefront of creating a new code of luxury filled with a friendly, refreshing uniqueness that has captured our hearts. When we heard the San Francisco store had undergone a redesign in collaboration with William Scofield’s Studio Scofield, we had to check it out!
The store’s modern, cheerful vibe enveloped us with an upbeat, contemporary energy as we made our way through each charming section. We were sublimely entranced by the nostalgic references to Coach’s heritage juxtaposed with super modern twists of surprise… how could the badass “Rexy” collection featuring Coach’s new dinosaur mascot not delight the inner child in us all? Not to mention the timeless spirit of creativity our favorite iconic mouse is bringing to the limited edition Disney x Coach collaboration!
Particularly compelling is the whimsical pre-fall Coach 1941 collection of ready-to-wear pieces – prepare to lust! We had so much fun trying on micro-floral dresses layered with bomber jackets that transformed us from bohemian nomads to modern biker-babes. Broadening horizons to include ready-to-wear is another exciting step Vevers is championing – infusing Coach with a newly irreverent personality and lifestyle of its own.
Taking part in the artistic process of picking colors and fonts at the brand’s first West Coast Craftsmanship Bar with the help of the generous, knowledgable Coach specialists added a meaningful, tailored “slow fashion” experience to our trip – and we are having too much fun with our “V hearts F” monogrammed Saddle Bag 23 results!
Vevers’ inventive new direction for Coach reminds us that reinvention of any kind should always be about fun and authenticity. Coach’s 75th anniversary celebration teaches us that rediscovering yourself isn’t about erasing your past and replacing it with a new model. It’s about giving your past fresh presentation and combining it with your present and future.
Focus on every step you take, it’s leading you in the right direction: forward!
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