We had the pleasure of running into the effortlessly stylish Shannon Snow on Maiden Lane in San Francisco and had to take a few snaps of her amazing new Twitter blue dress in action! We are so excited about her upcoming Spring 2016 collection – get ready for lots of powerful color with the same clean lines, amazing fabric, and perfect tailoring for all body types.
V&F: You are bringing color into your Spring collection! We love color, and would love to get your take on what color means in terms of empowering women at work, and feeling powerful in the boardroom.
I still find there are a lot of situations, especially in my role, where you’ll find yourself in a room and you’re not the only woman, but you are definitely not the majority. For the spring line I really wanted colors that would be confident, powerful and fun. I focused on the highest quality, and what would really pop.
“FEELING CONFIDENT AND OWNING YOUR PERSPECTIVE IS REALLY IMPORTANT, AND THE COLORS OF THE SPRING LINE ACCENTUATE THIS BOLD STATEMENT: ‘I AM GOING TO WEAR A PINK DRESS, AND I AM A WOMAN, AND THIS IS WHAT I DO, THIS IS WHO I AM AND I AM PROUD TO BE HERE.’ POSSESSING THAT CONFIDENCE THAT YOU HAVE A UNIQUE PERSPECTIVE, A VOICE TO ADD, AND YOU ARE NOT AFRAID TO SHOWCASE YOUR FEMININITY.”